Kruse & Crawford
Harborview Kitchen & Bar
Sample Financial Package · Preview
Margin Deep Dive · Restaurant
Menu Profitability & Plate-Level Costing
Feature  popular & high margin — keep it prominentPromote  high margin, low volume — drive demandReprice  popular, thin margin — raise price / cut costRework or cut  low volume & low margin
Menu Profitability Matrix — Popularity vs. Contribution Margin
Each plate placed by units sold per week (across) and dollars contributed per plate (up); dashed lines are the menu averages.
FEATUREPROMOTEREPRICEREWORK / CUTClamCrispyMargheritaSteamedCaesarHarborHarbor BurgerFishLobsterGrilledSeafoodShortRibeyeVeggiePopularity (units / week) →Contribution margin ($ / plate) →
Plate Cost / Item Costing
Final column is the menu price needed for a 33% food cost and the increase to get there; items already at/under 33% show 'At goal.'
Menu ItemPricePlate CostFood Cost %ContributionUnits/WkWeekly CMPrice → 33% Food-Cost Goal
Clam Chowder$11.00$2.7024.5%$8.302502,075At goal
Crispy Calamari$15.00$4.5030.0%$10.501801,890At goal
Margherita Flatbread$16.00$3.8023.8%$12.201201,464At goal
Steamed Mussels$18.00$5.4030.0%$12.60951,197At goal
Caesar Salad$14.00$3.1022.1%$10.902803,052At goal
Harbor House Salad$12.00$2.8023.3%$9.201601,472At goal
Harbor Burger$22.00$5.5025.0%$16.503405,610At goal
Fish & Chips$21.00$8.9042.4%$12.103003,630+$5.97 → $26.97
Lobster Roll$29.00$10.8037.2%$18.20901,638+$3.73 → $32.73
Grilled Salmon$32.00$11.2035.0%$20.802304,784+$1.94 → $33.94
Seafood Linguine$28.00$11.2040.0%$16.801101,848+$5.94 → $33.94
Short Rib Risotto$34.00$13.6040.0%$20.40701,428+$7.21 → $41.21
Ribeye 14 oz$46.00$19.3042.0%$26.70952,536+$12.48 → $58.48
Veggie Power Bowl$17.00$6.0035.3%$11.0060660+$1.18 → $18.18
View the Full Financial Statement →Illustrative sample — figures are for demonstration only · Kruse & Crawford